Sony X Namco

De Bloomberg:

Sony Corp., the world's largest maker of game consoles, said its PlayStation unit will develop games with Namco Bandai Holdings Inc. to help take share from Microsoft Corp. and Nintendo Co.

Namco Bandai will own 51 percent of the venture, named Cellius Inc., with Sony holding the rest, Sony said in a faxed release today. The venture will begin operations on March 6.

Cellius will use Sony's Cell chip, which powers PlayStation 3, to create games for the console and content for mobile phones and personal computers, Sony Computer Entertainment Inc. spokesman Satoshi Fukuoka said today.

Cellius (que nombre más original..), nueva joint venture a medias entre Sony y Namco Bandai... esto me suena de algo.